Sabine Hübner

No. 1 Service Expert (Pro7).

Sabine Hübner’s strength lies in the connection between her own wealth of experience as a practical employer, and her consulting and strategy formation expertise. She encourages others to perceive service as being a key part of company culture in order to redefine its place within a business. Service is a strong economic factor that makes a real difference in competition with other companies.

As a speaker, she mesmerizes audiences on both the smallest and the largest of stages. Her key note lectures are a sophisticated mixture of outstanding expertise, impactful stories, and a healthy dose of humour. Professional content and deep dives into relevant service trends are intertwined with examples from Sabine’s hard-earned personal experience, along with easily implementable advice. She instils within her audience an enthusiasm for an updated and future-compliant service culture. Sabine Hübner has won the “Conga-Award” multiple times and earned the title of “Speaker of the Year.” Her books shape, refresh, and sustain a deep understanding of service amongst her readers. She is the “no. 1 service Expert” (Pro7).

Her creed: Service is not a project. Service is an attitude.

Sabine Hübner grew up in an environment of high service standards and hospitality. As a child she watched her grandmother run the small family hotel in the Salzkammergut. In the mornings, her grandmother took out the breakfast eggs every thirty seconds in order to boil the perfect egg for each and every hotel guest. This type of service practiced by her grandmother is what we call today, customer relationship management par excellence. Some people might call her family’s type of hospitality archaic, but it is exactly this personable, old-fashioned hospitality that ignited Sabine’s passion for service. A service that is carried out personally, warmly, and with lots of heart – in every encounter with each individual guest.

To put it briefly: She does what she says.

Sabine Hübner is a dedicated and successful employer and practitioner through and through. For more than a decade she successfully implemented her own service components and strategies as an employer in the B2B-sector in a specialized printing company.

Even at this time in Sabine’s early career, digitalisation and the Internet turned the entire industry inside out. She realised during this time what it means to be aware of and focus on the right forward-looking technologies. She quickly learned that her Austrian charm, while helpful, was not enough to solve problems of quality in highly technological production flows. For this she needed to use new forward-thinking technologies to optimise production processes, utilize her eye for detail, and value precision. Most of all, Sabine learned to assert herself confidently and wittily within a production company and inspired her employees to be passionate about achieving excellent quality.

With the founding of the consulting agency forwardservice in 2013, Sabine opened up a new entrepreneurial chapter. forwardservice stands for thinking forward, moving forward, acting forward. The agency inspires, guides, and assists companies in the development of a service attitude at all levels within the company. From the top, down. The forwardservice team uses specially developed tools to optimize service performance and service design. From the initial impulse in strategy development, all the way to its implementation, and finally, quality measurement.

In a nutshell: Sabine Hübner thinks like an entrepreneur. She experiences the everyday challenges of business life and knows the “lowlands” of strategy implementation.

Sabine Hübner mesmerizes audiences on large stages, as well is in smaller, more intimate settings. This is because she knows and practices what she talks about. She skilfully combines her Austrian charm, professionalism, empathy, creativity, and clarity of speaking – all of which demonstrate to the audience her sparkling passion for service. With new ideas, wit, and relevant content Sabine makes different aspects of service come alive to the audience, infusing them with new perspectives and an extraordinary service culture. Through expertise and warmth, she creates a connection with her audience, enters into discussions with them, and fosters an open and authentic environment.

Her key note lectures take the audience on a fascinating, humorous, and professional journey full of new perspectives on the excellent service standards of the future. And she encourages others to conjure up special magic moments in every encounter with their clients. She knows that those who serve others in a warmth and empathetic way actually serve themselves.

To summarize: Her key note lectures reach both employees, and management. They shoot straight to the heart of the audience members, create a spirit of optimism, and motivate employees to achieve high performances.

Where does Sabine’s heart lay? With excited customers. And the first step to exciting customers begins with motivated employees. For many years now Sabine has been connecting her wealth of experience with her expert knowledge in the field of consulting. She motivates companies to focus on the customer and to establish a strong service-oriented direction within the company’s culture. Her in-house projects encourage employees and the managerial staff alike to see different aspects of the company’s processes from the customer’s perspective. Not only this, but they will also be encouraged to initiate an ongoing process of development and change. She reveals where service deserts lie and helps turn them into service oases. Her work method is motivating, pragmatic, and effective. Employees, companies, and customers all benefit from her creativity and the practice-oriented and user-friendly value of her strategies.

The result: A service attitude, which becomes a valuable differentiating factor in competition with other companies.

Sabine Hübner analyses companies from all over the world. She continually asks questions like: why are some companies remarkably better than others? What kinds of services are persuasive to customers? How do companies produce innovative and captivating moments of service within the digital age?

Surpriservice® is her trademark. Sabine Hübner tracks upcoming customer needs as part of her job as a service trendspotter. She observes current technological, social, and economical processes and configures how they can be applied to rapidly changing service demands. Her findings are pioneering for every service offensive.

In short: She has innovative and persuasive service concepts. Those who rely on Sabine will quickly find themselves one step ahead of the competition.

Sabine Hübner is passionate about service and communication. That is what she researches, talks about, and writes on. She is a university lecturer on service management, and a business book author. Fifteen of these business books became bestsellers, and numerous other professional publications have also been published in well-known publishing houses. All of her publications continually change her reader’s understanding of service.

Your Benefit: Advice, up-to-date information on current trends, and inspiration for managers and employees in companies where service quality is a vital, differentiating factor. And in reality – isn’t service important for each and every business?

Currywurst and Caviar. I love the diversity of life. A magazine once wrote, “Sabine is a charismatic woman. She is charming, funny, and has a gorgeous personality.” I won’t be the judge of whether that is true or not. But what I am sure of, is the fact that I am Austrian, and I also feel very much at home in Düsseldorf. Even after living here in Germany for more than twenty years, people still frequently tell me, “Ooh! Your Austrian accent sounds so cute!” Great, isn’t it? I admire the architect Zaha Hadid. Not because she is a celebrated success all around the world (and also owned more than 500 pairs of shoes). I admire her for the power of her work. And I also admire Miuccia Prada for her unmistakable sense of style for many decades. Smart business personalities inspire me. Sports, travelling, and art all do so as well. I am a lucky person. Nature equipped me with a large portion of energy, confidence, and courage. My mother oftentimes says I am a stubborn person. In a way she is right. I fight like a lion for the things that are important to me – my freedom, for example, or all of the wonderful people by my side. People define my life. Maybe this is the reason why I care so much about service. Because I also strongly believe that empathy is disarming, and breaks down barriers between people,

Moreover, I am deeply convinced that excellent service, paired with warm, quality interactions, make our lives richer and better. Service makes all of us happy! That is the reason I wake up every day with joy.

My life motto:  Loyalty can only exist in freedom.